July 2021 - Present


Codecademy teaches web and software development skills for new learners and experienced engineers.

Performance Marketing Lead

March 2023 - Present

Senior Paid Marketing Manager

July 2021 - March 2023

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  • Manage $1.5M/mo performance media budget across Meta, Google, Bing, YouTube, DV360, CTV, TikTok, and more
  • Conduct consistent conversion lift studies on all channels to measure incremental impact
  • Optimize budget allocation across channels based on incremental ROAS and multi-touch attribution model
  • Directly manage $500k/mo Meta ads budget and improved Meta's incremental ROAS by 112%
  • Manage a direct report and agencies for paid media channels outside of Meta in a strategic role
  • Work cross functionally to launch multichannel paid media campaigns for promos, product launches, etc


August 2019 - July 2021 (2 years)


Revealbot is a digital ad automation tool.

Marketing Manager, Head of Marketing

August 2019 - July 2021

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  • Helped contribute to the 62% growth in MRR as Head of Marketing since joining the team
  • Grew organic traffic 1,279% through content and SEO program
  • Improved website conversion rate by 10% with redesigned website

Chili Piper

November 2018 — June 2019 (8 mo)


Chili Piper is a scheduling and buyer enablement platform for B2B SaaS companies.

Senior Marketing Manager

November 2018 — June 2019 (8 mo)

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  • Grew Direct Mail program (branded hot sauce) to become the most cost efficient paid acquisition channel
  • Built and managed a repository for marketing collateral for sales and trade shows
  • Built model to price new product release of Chili Piper Events


April 2016 — October 2018 (2 years 6 mo)

Glendale, CA

ServiceTitan is the #1 management software for residential home service companies.

Digital Marketing Manager — Demand Generation

August 2017 — October 2018 (1 year 2 mo)

Inbound Marketing Manager

April 2016 — August 2017 (1 year 4 mo)

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  • Launched Paid Facebook and grew to become source of 20.2% of all pipeline from paid channels with a $200k monthly budget.
  • Led CRO agency to improve conversion rate of demo requests by 63% through rebuilding and designing all new landing pages, new multi-page product tour experience, industry pages, dynamic “thank you” pages, an ROI calculator, and more.
  • Led inbound and lifecycle agency to build lifecycle marketing and pipeline acceleration campaigns. Implemented personas, lead scoring, and email workflows to drive more leads through the funnel to be sales ready.
  • Worked cross departmentally on launching integrated/multi-channel campaigns to target accounts, which included custom landing pages, email campaigns, and direct mail components.
  • Started webinar program for prospects and grew to continually get 250+ registrants for top-of-funnel webinars and 40+ registrants for bottom-of-funnel webinars.
  • Implemented website chat (Drift), trained 12+ SDRs to use it, and grew to become last touch of 20% of all pipeline from earned channels.
  • Worked closely with MDRs and sales ops to improve lead quality, speed-to-lead, and messaging.
  • Managed HubSpot, marketing automation workflows, and Salesforce integration.
  • As a marketing team, we grew marketing’s contribution to total pipeline from 11% to 63%.
  • Created weekly reports of MQLs, SQLs, Opportunities, and Wins for all owned channels and regularly attended customer acquisition monthly business review meetings to report and present on progress to CEO and the leadership team.


January 2015 — February 2016 (1 year 1 mo)

Irvine, CA

eCommerce web development and inbound marketing agency.

Inbound Marketing Specialist

January 2015 — February 2016 (1 year 1 mo)

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  • Executed and managed digital marketing strategies and content calendars for five clients at a time.
  • Hired and managed industry experts as contractors to deliver high quality content and other work.
  • Coordinated deliverables with internal and outsourced writers, designers, and developers.
  • Identified and created useful KPIs and actionable reports to evolve and improve client campaigns.
  • Delegated to and educated associates for skill growth and worked with them to achieve client goals.

Paquette Marketing

May 2012 — Present (10 years+)


Self-started marketing agency offering website development and marketing services

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  • Launched a marketing service for local businesses to drive brand awareness, traffic, and leads.
  • Used SEO, PPC, social media, email, videos, and brand development campaigns to achieve goals.
  • Developed and designed WordPress websites optimized for conversions with custom HTML and CSS.
  • Hired virtual assistants and contractors while meeting quality standards by following SOPs.
  • Wrote RFPs, case studies, and other customized sales materials to close new clients.

CSU, Fullerton


Fullerton, CA

BA Business Administration, Entrepreneurship

Emil Shour
Andrew Loschert
Kevin KD Dorsey
Dalena Nguyen
Tony Tran
Cherene Aubert
Evelyn Tapia
Rochelle Willoughby
Gregory Israel
Boris Gonzalez

“In the time that I got to work with Reggie, the results he brought to the organization were undeniable. He’s creative in how he approaches marketing campaigns and is one of the few marketers I’ve worked with who can find inefficient processes and drastically improve them with automation. He works hard, follows through on what he says he will do, and has always been a great coworker to collaborate with. Any marketing team would be lucky to have Reggie on their team!”

  • Emil Shour
  • Chili Piper
  • Director of Demand Gen
  • Emil managed Reggie directly